Triscuit Seeds
Promotional package to promote Home Farming movement
Triscuit wanted to help people discover the simple joy of growing and sharing their own herbs and vegetables. By touting the benefits of “home farming,” Triscuit acknowledged people’s desire to return to the basic, simple things that bring value to our lives.
In 2010, Triscuit crackers partnered with Urban Farming, a non-profit initiative, to create 50 community-based home farms. To reinforce their commitment to “simple, authentic goodness,” Triscuit boxes include free herb seed cards on four million of its original and reduced-fat varieties.
I designed a package that clearly communicates the benefits and magic of “home farming” while retaining core Triscuit equities.
Designed at BAKER. Collaboration with Chad Klehr (design director), Kfir Shetrit (photo direction)
In 2010, Triscuit crackers partnered with Urban Farming, a non-profit initiative, to create 50 community-based home farms. To reinforce their commitment to “simple, authentic goodness,” Triscuit boxes include free herb seed cards on four million of its original and reduced-fat varieties.
I designed a package that clearly communicates the benefits and magic of “home farming” while retaining core Triscuit equities.
Designed at BAKER. Collaboration with Chad Klehr (design director), Kfir Shetrit (photo direction)
Front and back panel concepts:
